Research that measures consumer brand and/or advertising awareness usually across different periods of time. This category should include studies used to monitor ongoing category activity as well as the progress of new product introductions and brand relaunches/revitalizations.

Research conducted among the trade to measure the satisfaction and attitudes toward manufactures’ service and their product.

Tracking research conducted among professionals e.g. dentists, dental hygienists, pharmacists, doctor, physician etc., to measure awareness and attitudes toward various marketing efforts.