Research involving the development, screening and/or evaluation of television, print, radio or outdoor copy/advertising regardless of the form it is in e.g. story boards, rough or finished film, concept boards, etc. 
Advertising research includes recall, persuasion, advertising-product claims and/or communication tests whether tested on air (through a On-Going Monitoring), in a forced exposure situation or some other setting.

Development, screening and/or evaluation of product ideas, basic positioning, white card concepts, etc. It can be qualitative or quantitative or combined both methods.

Synectic’s brainstorming or other types of creativity sessions which is meant to generate new product ideas and/or ideas for repositioning/improvement to existing products.

Blind and/or identified testing of Clients and their major competitor products taken from store shelves/in-market in order to profile the client products actual strengths and weaknesses versus competition. 

Research involving some aspect of the product whether it involves a formula change for cost reduction, ingredient substitution from a new supplier, a new flavor/fragrance, etc. being tested. It may be qualitative or quantitative. This type of research method is aimed to help clients manage the risk of new product development and innovation and ultimately improve their return on their investment including identify if it is worth investing in an idea, discover how to make a concept more appealing, optimize the mix and forecast potential sales volumes. So, we offer research expertise in the following areas. 

• New product development 
• Concept testing and evaluation 
• Packaging evaluation 
• Price elasticity studies 
• Product profile assessment
• R&D Consumer Research

Research typically conducted by the R&D department to provide diagnostic guidance to product development. This category is broadly defined and encompasses trained sensory panels. Employee testing and consumer tests.

• Qualitative Research

Our repertoire of Qualitative Research methods